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@elgraficorojo Matchday

Matchday Graphics System

A poster system for América de Cali fans, built to ship fast without losing the craft. Halftone, duotone, 3D, typography-led, portrait-led: different techniques under one recognizable voice, published matchday after matchday, with real traction across social.

Client
Personal · @elgraficorojo
Role
Concept, design, art direction
Scope
Ongoing poster system, multiple techniques
Year
2024, ongoing
A grid of América de Cali matchday posters across halftone, 3D and typography-led techniques
PIPA tribute poster and a red-toned crowd celebration poster
Player celebration poster, ESTO ES AMÉRICA matchday lineup poster, and a three-star championship poster
Repeated portrait poster, close-up detail poster, and a lineup announcement poster
3D red devil illustration in two lighting treatments, the club mascot rendered in fire
Glitch-treatment portrait, vintage-style duotone poster, and a circular typography poster
Fire-fist poster, 3D devil mascot illustration, and a red duotone portrait poster
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